Tuesday, April 9, 2019

Ch.10 - Product Concepts

THE APPLE LOGO.
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Apple is head leading brand. It is ahead of companies such as Google,  Coca-Cola and IBM.  The Apple brand gives the company great visibility in the marketplace and helps build customers loyalty. The companies strong branding helps make customers stay and willing to buy new products. The band made a huge upscale growth when they partner  up with Nike.



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