Ch. 18 Social media and Marketing

WHICH SOCIAL MEDIA DOES APPLE USE ?

________________________________________

When it come to social media Apple does not have a social media strategy. But in fact Apple uses the accounts on Instagram, Facebook, Twitter to buys advertisements. Apple does not have an official account but has accounts such as the Apple store in order to give it more recognition for customers to buy from the store receive tips and tricks and get help from nearby retail stores.

Ch. 8 - Segmenting and Targeting Markets

LIFE OF A IPHONE.

_______________

The Apple iPhone has fairly long life in the cycle. Since iPhone has came out it seems that every year apple releases another phone this is a good marketing scheme because as the upgrade the iPhone technology which keeps loyal customers there and new customers in. The iPhone has another 8 to 10 years of producing more brilliant new technology and remaining the most selling phone in the world. The iPhone has all segments depending from age group and the research criteria. iPhone is adevice simple enough for anyone to use.

Ch. 15 - Marketing Communications

IPHONE OVER ANDROID.
_________________________

Apple is arguably the best technology company in the world. $61 Billion of its operating income came from the iPhone. The advantages that the iPhone has over other brands is that it is a valuable brand, A stronger Fan base, iPhone is more global because of the phones language support the iPhone supports 21 languages when Samsung supports 5. Overall due to the more income that apple receives the more they are going to grow which means it gets bigger and bigger.

Ch.10 - Product Concepts

THE APPLE LOGO.
__________________

Apple is head leading brand. It is ahead of companies such as Google,  Coca-Cola and IBM.  The Apple brand gives the company great visibility in the marketplace and helps build customers loyalty. The companies strong branding helps make customers stay and willing to buy new products. The band made a huge upscale growth when they partner  up with Nike.

Ch. 17- Personal Selling and Sales Management

THE STEPS TO SELLING AN IPHONE.
____________________________________

In the selling process of an iPhone the company share the secret of how they educate there staff to follow the apple rules which are:

A pproach customers with personalized, warm welcome.
P robe politely to understand all the customers needs.
p resent a solution for the customer to take home today.
L isten for and resolve any issues or concerns.
E nd with a fond and an invitation to return.

Ch. 16 - Advertising, Public Relations and Sales Promotion

IPHONE ADVERTISMENT
_________________________

When it come to a company that is the richest phone company in the world. You expect to see a lot of commercials and posters all over New York and pretty much everywhere. You see advertisement on tv such as this one.   Apple Ipone Ad


https://youtu.be/A_6uV9A12ok

iPhone 2019 Ad

Ch. 14 - Retailing

HOW A IPHONE IS RETAILED?

__________________________

iPhone is retailed through Phone companies such as T-Mobile, Sprint, Verizon and many more. You can either buy an iPhone from the Apple store or a phone company. Although apple suggest buying It from the Apple store because you can save a lot and also you can switch to any company you want.

Ch. 6 - Consumer Decision Making

When it come to apple and iPhone the choice of buying an iPhone is already made up. Since 2018 Apple has gave customers more to think about because of releasing so many new phones at one time for example iPhone X , XR , MAX , XS.

Ch. 5 - Developing a Global Vision

GLOBAL VISION FOR THE IPHONE
_________________________________

For the Apple iPhone there global vision is bring the best experience to its customer through the device Tim Cook quoted "We believe that we are on the face of the earth to make great products and that's not changing". Apple tend to build more apple store throughout the middle east since there are the fewest apple store on that side of the map.

Ch. 4 - The Marketing Environment

IPHONE TARGET MARKET

_________________________

The target market for the apple iPhone is teens that are in high school and college. Also adults who are working and need a portable device to coordinate their busy schedules and need to reach with co workers and family.  iPhone makes the device easy to use so that everyone can be able to enjoy the phone.

Ch. 11 - Developing and Managing Products

THE DEVELOPMENT OF THE IPHONE
__________________________________

In 2007 Apple had decided to release the first iPhone. The phone was inspired by apple first touch phone called the Newton Pad which was manufactured back in 1983. Since then apple has been very successful in the past years they are the most selling phone company in the world.

Ch.3 Ethics and Social Responsibility

Apple is committed to ensuring the highest standards of social responsibility wherever our products are made. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes.

Ch. 2 - Strategic Planning for Competitive Advantage

    APPLE IPHONE SWOT.

•  Strengths - It is very popular. Globally sold Translation to many different languages. More simpler to use.
• Weaknesses - Highly priced the iPhone can be very pricey to those who can not offered the Phone due to there income status.
• Opportunities -  It can get more technologically advanced in the future since many people buy new iPhones for there advanced technology.
• Threats - Competition Galaxy has been a competition to Apple for many years as they both continue with more advanced technology the more they would continue customers from switching over. 

Ch. 1 - Overview of Marketing

  

                                            Apple Product Iphone

•  Mission Statement: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

• Brief History: "Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers."