Ch. 18 Social media and Marketing

WHICH SOCIAL MEDIA DOES APPLE USE ?

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When it come to social media Apple does not have a social media strategy. But in fact Apple uses the accounts on Instagram, Facebook, Twitter to buys advertisements. Apple does not have an official account but has accounts such as the Apple store in order to give it more recognition for customers to buy from the store receive tips and tricks and get help from nearby retail stores.

Ch. 8 - Segmenting and Targeting Markets

LIFE OF A IPHONE.

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The Apple iPhone has fairly long life in the cycle. Since iPhone has came out it seems that every year apple releases another phone this is a good marketing scheme because as the upgrade the iPhone technology which keeps loyal customers there and new customers in. The iPhone has another 8 to 10 years of producing more brilliant new technology and remaining the most selling phone in the world. The iPhone has all segments depending from age group and the research criteria. iPhone is adevice simple enough for anyone to use.

Ch. 15 - Marketing Communications

IPHONE OVER ANDROID.
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Apple is arguably the best technology company in the world. $61 Billion of its operating income came from the iPhone. The advantages that the iPhone has over other brands is that it is a valuable brand, A stronger Fan base, iPhone is more global because of the phones language support the iPhone supports 21 languages when Samsung supports 5. Overall due to the more income that apple receives the more they are going to grow which means it gets bigger and bigger.

Ch.10 - Product Concepts

THE APPLE LOGO.
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Apple is head leading brand. It is ahead of companies such as Google,  Coca-Cola and IBM.  The Apple brand gives the company great visibility in the marketplace and helps build customers loyalty. The companies strong branding helps make customers stay and willing to buy new products. The band made a huge upscale growth when they partner  up with Nike.

Ch. 17- Personal Selling and Sales Management

THE STEPS TO SELLING AN IPHONE.
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In the selling process of an iPhone the company share the secret of how they educate there staff to follow the apple rules which are:

A pproach customers with personalized, warm welcome.
P robe politely to understand all the customers needs.
p resent a solution for the customer to take home today.
L isten for and resolve any issues or concerns.
E nd with a fond and an invitation to return.

Ch. 16 - Advertising, Public Relations and Sales Promotion

IPHONE ADVERTISMENT
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When it come to a company that is the richest phone company in the world. You expect to see a lot of commercials and posters all over New York and pretty much everywhere. You see advertisement on tv such as this one.   Apple Ipone Ad


https://youtu.be/A_6uV9A12ok

iPhone 2019 Ad

Ch. 14 - Retailing

HOW A IPHONE IS RETAILED?

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iPhone is retailed through Phone companies such as T-Mobile, Sprint, Verizon and many more. You can either buy an iPhone from the Apple store or a phone company. Although apple suggest buying It from the Apple store because you can save a lot and also you can switch to any company you want.