Ch. 16 - Advertising, Public Relations and Sales Promotion

IPHONE ADVERTISMENT
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When it come to a company that is the richest phone company in the world. You expect to see a lot of commercials and posters all over New York and pretty much everywhere. You see advertisement on tv such as this one.   Apple Ipone Ad


https://youtu.be/A_6uV9A12ok

iPhone 2019 Ad

Ch. 14 - Retailing

HOW A IPHONE IS RETAILED?

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iPhone is retailed through Phone companies such as T-Mobile, Sprint, Verizon and many more. You can either buy an iPhone from the Apple store or a phone company. Although apple suggest buying It from the Apple store because you can save a lot and also you can switch to any company you want.

Ch. 6 - Consumer Decision Making

When it come to apple and iPhone the choice of buying an iPhone is already made up. Since 2018 Apple has gave customers more to think about because of releasing so many new phones at one time for example iPhone X , XR , MAX , XS.

Ch. 5 - Developing a Global Vision

GLOBAL VISION FOR THE IPHONE
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For the Apple iPhone there global vision is bring the best experience to its customer through the device Tim Cook quoted "We believe that we are on the face of the earth to make great products and that's not changing". Apple tend to build more apple store throughout the middle east since there are the fewest apple store on that side of the map.