Ch. 4 - The Marketing Environment

IPHONE TARGET MARKET

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The target market for the apple iPhone is teens that are in high school and college. Also adults who are working and need a portable device to coordinate their busy schedules and need to reach with co workers and family.  iPhone makes the device easy to use so that everyone can be able to enjoy the phone.

Ch. 11 - Developing and Managing Products

THE DEVELOPMENT OF THE IPHONE
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In 2007 Apple had decided to release the first iPhone. The phone was inspired by apple first touch phone called the Newton Pad which was manufactured back in 1983. Since then apple has been very successful in the past years they are the most selling phone company in the world.

Ch.3 Ethics and Social Responsibility

Apple is committed to ensuring the highest standards of social responsibility wherever our products are made. We insist that our suppliers provide safe working conditions, treat workers with dignity and respect, and use environmentally responsible manufacturing processes.

Ch. 2 - Strategic Planning for Competitive Advantage

    APPLE IPHONE SWOT.

•  Strengths - It is very popular. Globally sold Translation to many different languages. More simpler to use.
• Weaknesses - Highly priced the iPhone can be very pricey to those who can not offered the Phone due to there income status.
• Opportunities -  It can get more technologically advanced in the future since many people buy new iPhones for there advanced technology.
• Threats - Competition Galaxy has been a competition to Apple for many years as they both continue with more advanced technology the more they would continue customers from switching over.