Wednesday, January 30, 2019

Ch. 1 - Overview of Marketing

  
                                            Apple Product Iphone
  •  Mission Statement: "Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings." 

  • Brief History: "Apple Computers, Inc. was founded on April 1, 1976, by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing the way people viewed computers."